How Zelyx handles personal and operational data through Mercado e Açougue Barateiro Ltda — in line with the Brazilian General Data Protection Law (LGPD), the Consumer Protection Code, and the regulatory framework that governs food retail, frigorífico operation, and meat export activity.
This Privacy Policy explains how personal and operational data is collected, processed, stored, and protected when individuals and organizations interact with the institutional website zelyx.online, operated by MERCADO E ACOUGUE BARATEIRO LTDA — a São Paulo-based food market, butcher house, internal frigorífico, and meat export operation serving retail customers, wholesale buyers, and international markets.
The website may collect the following categories of personal and operational data, depending on how an individual or organization interacts with the house:
Personal and operational data is processed only for purposes that serve the relationship between the customer and the house. Specifically:
Data processing may be based on the user's consent where applicable, legitimate business interest, pre-contractual steps, contract execution, or compliance with legal obligations — in particular the Lei Geral de Proteção de Dados (LGPD — Law No. 13,709/2018), the Consumer Protection Code (Lei nº 8.078/1990), the Brazilian Civil Code governing commercial supply contracts, the regulatory framework of ANVISA and the Ministério da Agricultura, Pecuária e Abastecimento (MAPA) covering food and meat operations, and the customs and export documentation requirements applicable to international meat shipments.
Personal and operational information is not sold or transferred to third parties for marketing purposes. Data may be shared with essential service providers — such as hosting, email delivery, security infrastructure, technical support, accounting partners, payment processors, delivery and logistics carriers, customs brokers, and freight-forwarding partners — solely when required for website operations, order fulfillment, delivery, export shipment, or regulatory compliance. Sanitary, customs, and export authorities may receive operational data when required by applicable Brazilian and international law for the legal movement of food and meat products. Disclosure to other competent authorities may occur only when required by applicable law.
Information is retained for as long as needed to fulfill the purposes described in this Policy, to maintain meaningful customer and order records, or to comply with applicable legal, fiscal, sanitary, and regulatory requirements. Order, invoicing, sanitary, and export documentation records are retained in line with the periods required by Brazilian commercial, tax, sanitary, and customs legislation — which may extend over multiple years for fiscal and regulatory traceability purposes. Personal data tied to one-time inquiries that do not result in commercial relationships is securely disposed of when no longer required.
Food and meat operations require cold-chain integrity records and product traceability documentation in line with sanitary regulations and export requirements. Such records — covering supplier identification, batch numbers, temperature logs, processing records, and shipping documentation — are retained as required by applicable Brazilian and international food-safety regulations. These records support the legal traceability that food and protein products require throughout the supply chain.
We implement reasonable technical and administrative safeguards to minimize the risk of unauthorized access, loss, alteration, or improper disclosure of personal and operational data. Order and payment information, customer addresses, and commercial details are handled with the discretion that any responsible commercial operation requires. No online environment can guarantee absolute security, and customers are encouraged to use appropriate channels when sharing particularly sensitive information.
Under Brazilian data protection law, individuals may have rights including: access to their personal data, correction of inaccurate information, deletion, anonymization, restriction of processing, data portability, information about sharing, and withdrawal of consent where applicable. Data tied to fiscal, sanitary, customs, or export documentation may be subject to mandatory retention requirements that override deletion requests in line with Brazilian commercial and regulatory law. To exercise these rights, contact us at privacy@zelyx.online.
This website may use essential technical cookies to ensure proper functionality and navigation. No advertising tracking or behavioral profiling is currently implemented on this institutional website.
If this website links to third-party platforms or services — including delivery applications, payment processors, customs portals, or shipping carrier interfaces — their own privacy policies apply. MERCADO E ACOUGUE BARATEIRO LTDA is not responsible for the data practices of external websites or platforms.
Export shipment operations may require transfer of operational and customer data to international counterparts — foreign buyers, importing distributors, customs authorities of destination countries, and international freight forwarders. Such transfers occur only when required to execute the export shipment and comply with applicable customs, sanitary, and trade regulations. We seek to ensure that international counterparts handle transferred data with reasonable care, in line with the international commercial framework governing meat export operations.
Wholesale and export commercial relationships routinely involve information that requires real commercial discretion — volume pricing, supply contracts, customer-specific specifications, delivery routes, and commercial arrangements not intended for public disclosure. All such information is treated under strict commercial confidentiality, and is not disclosed externally except in the limited circumstances defined in commercial contracts or required by applicable law. Specific confidentiality obligations are formalized in written supply agreements when the customer requires.
Operational data may be shared with Brazilian sanitary authorities (ANVISA, Vigilância Sanitária, MAPA), Receita Federal (customs and tax authority), SECEX (export trade authority), and importing-country authorities when required by applicable food-safety, sanitary, customs, and export regulations. Such data sharing supports the legal operation of the frigorífico and the legitimate movement of meat products in domestic and international commerce.
This Privacy Policy may be updated at any time to reflect changes in operations, law, or website structure. The version published on this page is always the current and applicable version. We recommend reviewing it periodically.
For any privacy-related questions, data requests, or concerns, please reach us at privacy@zelyx.online or through our commercial email at contact@zelyx.online.